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Digital Marketing Manager - eCommerce

  • Location

    Sydney

  • Sector:

    Marketing

  • Job type:

    Permanent

  • Salary:

    100-120k DOE

  • Contact:

    Lauren

  • Contact email:

    lauren@becomesydney.com.au

  • Job ref:

    205960

  • Published:

    5 days ago

  • Expiry date:

    2019-11-06

  • Consultant:

    Lauren Denny

Global full-service agency is looking for a Digital Marketing Manager to join their newly formed e-commerce division in support of their biggest client, a leading international retailer, to drive ROI. 

As a Digital Marketing Manager your role is to work closely with the client on both strategy and execution of campaigns to improve their e-commerce platform and website and overall increase customer conversion and experience. 

Responsibilities:

- Analyse client web, content, sales, and digital media trends in order to make consumer, competitor and market insight recommendations and improvements.

- Utilising Adobe Experience Manager and Google Analytics - measure and monitor client campaigns, website and ecommerce platform performance, updating new features and backend upgrades.

- Work with the analytics team through data gathering projects to gain insights to plan E-commerce strategies and to identify gaps in SEO across websites to improve online visibility.

- Consumer Decision Journey strategy, design and implementation 

- Identify and analyse KPIs on web traffic and lead conversion funnels.

- Liaise with ecommerce designers on creative briefs, and crafting content recommendations based on category, brand and product levels.


Requirements:

-5+ years in paid and organic digital marketing, and knowledge of ecommerce KPIs and usage 

-Hands-on experience with the following platforms/tools: Adobe Experience Manager, Google Analytics, Search and Display, SAP Hybris, and Facebook Ad Manager 

-Very strong analytical and numerical skills

-Understanding of digital marketing and ecommerce fundamentals, planning and strategy
-Positive, detail-oriented, good communication and organisation skills 
 
If you are someone who truly loves digital marketing and its potential to transform both communications and business bottom lines, please send your CV through!