Digital Performance Director - Freelance

  • Location

    Sydney

  • Sector:

    Marketing

  • Job type:

    Freelance

  • Salary:

    $400-550/daily DOE

  • Contact:

    Lauren

  • Contact email:

    lauren@becomesydney.com.au

  • Job ref:

    204613

  • Published:

    about 2 months ago

  • Expiry date:

    2019-10-27

  • Consultant:

    #

Digital Performance Director 
 
Flexible part-time 2-3 days per week til end of the year with possible extension in 2020
 
Independent Full Service Agency
 
North Sydney location; Immediate Start 
 
Role requirements:
 
-Create initiatives designed to generate revenue for existing and potential clients
-Digital client profitability management – with a focus on efficiencies in delivery
-Ensure the most efficient use of client’s budgets
-Be a strategic and implementation resource (thinking and doing)
-Direct, plan and implement digital media campaigns including CPM, CPC, CPL and numerous retargeting media placements
-Search engine marketing – SEO and SEM initiatives
-Social Media – planning of paid social media
-Rich media and online video placements
-Direct, plan, and implement emerging digital media campaigns including: AI text messaging, Content sponsorships, Mobile and text marketing, Programmatic online buying – display, video and mobile using agency, preferred vendor platforms as well as others, Viral and Blog marketing
-Work as part of the integrated Agency planning group, applying paid digital media solutions to overall client objectives
-Manage and mentor two direct reports in performance media best practices 
-Proficiency using the Google stack - Adwords, Analytics, DCM, DV360